TL;DR
Senior Growth Marketing Manager at Airbnb leading Korea market strategy. Analyzes performance data, identifies growth opportunities in Korean digital ecosystem (Naver, Kakao), and collaborates with global teams on localized campaigns.
Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.
The community you will join
At Airbnb, the Growth Marketing team sits at the dynamic crossroads of marketing, engineering, and data science. We’re responsible for driving Airbnb’s business performance by deploying innovative, data-driven marketing strategies.
The difference you will make
As Growth Marketing Lead, you will help shape Airbnb’s growth strategy in Korea by identifying opportunities, generating insights, and partnering with global and regional teams to deliver impact in the Korean market.
This role sits at the intersection of market insights, strategy, and cross-functional collaboration. You will analyze performance data, identify opportunities unique to Korea’s digital ecosystem, and work closely with regional channel owners and global teams to ensure campaigns, product capabilities, and marketing initiatives are optimized for the Korean market.
Success in this role requires strong understanding of the Korean digital landscape, including local platforms such as Naver and Kakao, and the ability to translate market insights into actionable strategies that global teams can execute.
Your responsibilities:
- Market Insights and Opportunity Identification: Analyze performance data, customer behavior, and market trends to identify growth opportunities and inform Korea-specific marketing strategies.
- Growth Strategy Development: Translate insights into clear growth strategies and recommendations for Korea, partnering with regional and global channel owners who lead campaign execution.
- Local Platform Execution: Drive performance across key Korean platforms including the Naver and Kakao ecosystems.
- Cross-Functional Collaboration: Partner with regional channel experts, global marketing teams, Product, Engineering, Data Science, and Creative partners to bring Korea-specific growth initiatives to life.
- Korea Market Advocacy: Represent the needs of the Korean market in global planning discussions and ensure strategies reflect local platform dynamics and consumer behavior.
- Market-Specific Initiatives: Identify and support new builds, integrations, and marketing capabilities needed to unlock growth in Korea.
- Insights and Reporting: Deliver clear reporting and actionable insights to Korea leadership and regional teams to guide decision-making and continuous optimization.
Your Expertise
- Growth Marketing Experience: 8+ years of experience in growth marketing, performance marketing, or digital strategy roles within consumer-focused businesses.
- Korea Digital Ecosystem Knowledge: Strong understanding of the Korean digital landscape, consumer behaviors, and local platform ecosystems.
- Platform Experience: Familiarity with the Naver ecosystem, including advertising products such as Powerlink and Brand Search. Understanding of Kakao platforms, including KakaoTalk and related marketing or messaging capabilities.
- Data and Analytical Thinking: Ability to interpret performance data, identify insights, and translate analysis into strategic recommendations.
- Cross-Functional Collaboration: Experience working with global marketing teams, product, engineering, and data partners in highly collaborative environments.
- MarTech and Innovation: Familiarity with marketing automation platforms, analytics tools, and emerging technologies such as AI-driven marketing tools or localized asset development.