TL;DR
Product Marketing Manager at Stripe owning portfolio-wide pricing narrative and go-to-market strategy. Develops messaging, sales enablement, and launches new pricing constructs across Stripe's product suite.
Who we are
About Stripe
Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career.
About the role
Our Product Marketing team’s mission is to generate customer insights that inform Stripe’s product strategy, and lead go-to-market for our suite of products. Product Marketing is a highly cross-functional role at Stripe, partnering closely with Product and Engineering, Sales, Partnerships, Demand Generation and Campaigns to name a few. Different from many other Product Marketing teams, our team works across the entire product lifecycle, from helping shape the product, to driving launch and commercialization, to growing product adoption post-launch. We also drive both self-serve and sales-sold marketing efforts.
We are looking for an experienced product marketer to own and evolve the pricing narrative across Stripe's full product portfolio. This is a new role with the opportunity to shape how Stripe talks about pricing to users and sellers alike. You will lead the launch of new pricing constructs, bundles, and packages — own the end-to-end GTM strategy, planning, and growth for these efforts across our product suite. You will also develop value selling playbooks, train and enable our sales teams to effectively communicate and defend Stripe's pricing in competitive deals. In this role, you will partner closely with Growth Product, Sales, Product Pricing, Design, and web teams to drive adoption and revenue across both self-serve and sales-assisted channels.
What you’ll do
- Be a storyteller. You have deep empathy for users and are able to adapt how you communicate to best reach and engage your audience and differentiate Stripe. You have excellent verbal and written communication skills
- Keep things organized. You are able to manage highly interdependent, complex projects and keep various workstreams on track.
- Be ambitious. You are eager to make an impact at Stripe. You thrive in a fast-moving, dynamic, hyper-growth environment and are able to operate fluidly between the 30,000-foot strategy level and the micro-detail to get things right
- Act as a team player. Product Marketers collaborate across the Marketing team and with basically every team at Stripe. You are able to work with a range of disciplines to execute on your work
Responsibilities
- Own and evolve Stripe's portfolio-wide pricing narrative, developing clear, compelling messaging and positioning for how Stripe prices its products.
- Train and enable sales teams to communicate, position, and defend Stripe's pricing in competitive deals. Develop value selling playbooks that equip sellers to articulate Stripe's differentiated value.
- Own the GTM strategy, plan, and growth for bundling and packaging efforts across Stripe's product portfolio, partnering with Growth Product, Product Pricing, Design, and web teams.
- Launch new pricing constructs, develop go-to-market plans, create messaging and positioning for different user segments.
Who you are
Minimum requirements
- 5–8 years of prior product marketing experience, with a strong preference for candidates with experience in B2B technology settings.
- Experience developing messaging, positioning, and sales enablement materials.
- Excellent verbal and written communication skills.
- Experience managing cross-functional GTM efforts, including working closely with product, sales, and growth teams.
- Ability to lead complex, multi-stakeholder launches from strategy through execution.
Preferred qualifications
- Prior experience with pricing, packaging, and owning pricing-focused launches.
- Experience developing value selling playbooks and enabling sales teams.
- "Roll up your sleeves" mindset to get any job done.