TL;DR
Senior Product Marketing Leader at Stripe driving go-to-market strategy for Stripe Tax and Data products. Responsible for global narrative, messaging, positioning, and cross-functional execution across sales and self-serve channels.
About Stripe
Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career.
About the role
Our Product Marketing team’s mission is to generate customer insights that inform Stripe’s product strategy, and lead go-to-market for our suite of products. Product Marketing is a highly cross-functional role at Stripe, partnering closely with Product and Engineering, Sales, Partnerships, Demand Generation and Campaigns to name a few. Different from many other Product Marketing teams, our team works across the entire product lifecycle, from helping shape the product to driving launch and commercialization, to growing product adoption post-launch across both self-serve and sales-sold funnels.
We are looking for an experienced and strategic Senior Product Marketing Leader to drive the overall marketing strategy for a critical subset of Stripe's revenue automation products, specifically Stripe Tax and Stripe Data (Sigma and Data Pipeline). In this high-impact role, you will be responsible for defining the global narrative, messaging, and positioning for these products, as well as developing and executing a comprehensive go-to-market (GTM) strategy. You will serve as a key leader, engaging deeply with cross-functional teams across Sales, Campaigns, Demand Generation, and Product Management to drive overall awareness, pipeline generation, and revenue growth across Stripe’s existing customer base and new prospects. This is a crucial role for a leader who can operate at a strategic level while also ensuring executional excellence across multiple distinct product lines.
What you’ll do
- Be a storyteller. You have deep empathy for users and are able to adapt how you communicate to best reach and engage your audience and differentiate Stripe. You have excellent verbal and written communication skills
- Lead with data. You like working with data and insights and pair that with your passion for users to generate balanced and thoughtful points of view for how to take our products to market
- Keep things organized. You are able to manage highly interdependent, complex projects and keep various workstreams on track. You are able to manage highly interdependent, complex projects and keep various work streams on track
- Have a passion for technology. You are keen to learn about how things work and are able to explain technical concepts in ways that everyday people can understand. You are an avid user of AI to drive efficiency. You are an avid user of AI and ML technologies to drive efficiency in your work and find creative solutions.
- Be Ambitious. You are eager to make an impact at Stripe. You thrive in a fast-moving, dynamic, hyper-growth environment and are able to operate fluidly between the 30,000-foot strategy level and the micro-detail to get things right
- Lead and Mentor. You are an experienced, empathetic, and hands-on leader with a track record of developing and mentoring high-caliber talent. You can seamlessly balance strategic leadership with getting into the details to execute and drive results.
Responsibilities
- Develop go-to-market strategies to drive growth of Stripe Tax and Data products. Deeply understand the market, target segments, customer needs - and use this knowledge to develop high-impact marketing strategies to drive growth across the self-serve and sold funnels.
- Lead a small but mighty high performing team. Develop go-to-market strategies to drive growth of Stripe Tax and Data products. Deeply understand the market, target segments, customer needs - and use this knowledge to develop high-impact marketing strategies to drive growth across the self-serve and sold funnels.
- Partner closely with Product Management, Sales, and Corporate Marketing to shape the product roadmap, messaging, and positioning for Revenue products.
- Create compelling and differentiated product narratives, core messaging, and customer-facing content (e.g., website copy, sales decks, case studies).
- Lead a small but mighty high performing team.
Who you are
Minimum requirements
We’re looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply.
- 10+ years of product marketing experience, with 3+ years as a people manager
- Exceptional cross-functional leadership and ability to influence across all levels and functions, from senior leadership to project teams.
- High comfort toggling between big-picture strategy and detailed execution, with a strong bias to action
- Excellent communication and presentation abilities, with a proven track record explaining technical concepts in ways that technical and non-technical audiences can understand
- Proven ability to partner with Sales