TL;DR
Account-Based Marketing Lead at Stripe building a global ABM Center of Excellence. Responsible for developing ABM strategy, toolsets, and playbooks to drive engagement and pipeline across Stripe's most critical accounts.
Who we are
About Stripe
Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career.
About the team
Stripe’s global campaigns team delivers integrated marketing campaigns that drive awareness and engagement for our audiences, solutions, and products worldwide. Working closely with sales and marketing teams, our campaigns support Stripe’s larger business objectives. We build and deliver campaigns across a broad suite of content, tactics, and channels. We measure and experiment in order to continuously improve outreach, enhance the customer journey, and support revenue growth for the company.
What you’ll do
Stripe is hiring an Account‑Based Marketing Lead to build a global multi‑segment, multi‑product ABM Center of Excellence (CoE). Working with internal partners, agencies, and third-party providers, you will craft strategies, tools, data, and playbooks to standardize and scale ABM in support of reaching, engaging, and expanding Stripe’s most critical accounts.
The ideal candidate
- Has a proven history building successful, scaled ABM programs at a global technology company
- Excels in leading and driving large, complex, global campaigns or programs
- Has strong analytical skills, with the ability to interpret, analyze, and communicate campaign, tactic, and account performance across marketing and sales KPIs
- Works with and influences across cross-functional stakeholder groups, including senior sales, marketing, and product leaders
- Deeply sales-fluent; understands how sellers work and what they need to be successful
- Has a proven track record developing global campaigns and delivering campaign playbooks for international localisation and execution
- Leads with AI to improve efficiency, insights, and impact
- Sees around corners; anticipates and unblocks challenges, stays ahead of market/audience trends, and anticipates regional/country needs and nuance
- Is agile, iterative, and comfortable building through ambiguity in high growth environments
Responsibilities
- Build the global ABM strategy, program, and toolset in deep partnership with Campaigns, Regional Demand Generation, Product Marketing, Exec Marketing, Strategy and Operations, Engineering, Sales and Customer Success, and more
- Design standards for a variety of ABM approaches including 1:1, 1:few, and 1:many
- Partner with Regional Demand Generation teams to understand local ABM needs and deliver resources that support regional strategy, delivery, scale, and pipeline generation
- Establish a measurement framework to demonstrate how your work is driving impact (ex. Account reach, account engagement, pipeline); report regularly on results, opportunities, and learnings
Who you are
We’re looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.
Minimum requirements
- 10+ years of enterprise B2B marketing experience that includes some mix of account-based marketing, integrated campaigns, content marketing, and/or regional/field marketing with demonstrated increase in scope
- Experience with third-party account-based marketing technology (6Sense, Clay, DemandBase, etc.)
- AI-forward; hands-on experience using AI tools to automate and accelerate insights, production, and processes
- Knowledge of FinTech industry landscape, trends, and technology
- Proven expertise in partnering with regional marketing and sales teams to build, grow, and develop pipeline
- Analytical acumen, with the ability to build, interpret, and adjust measurement tools and data
- Exceptional presentation, writing, and communication skills, especially to executive stakeholders
- High ownership; appetite and ability to work through ambiguity, evaluate and recommend solutions, and drive clarity across complex, global stakeholder groups
- Ability to build campaigns and programs from the ground, orchestrating many moving parts across disparate functions