GTM Strategy & Operations Business Partner at Anthropic focused on driving product activation and customer growth. Develops go-to-market strategies, builds activations operating models, and partners cross-functionally with sales, product, and finance teams.
Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.
As a GTM Strategy & Operations, Activations Business Partner focused on activations, you'll be instrumental in driving product activation. user growth and consumption across our customers by partnering with leadership to develop, refine, and execute go-to-market strategies. You will serve as a trusted advisor and operational force multiplier, bringing deep B2B SaaS expertise to help teams achieve revenue targets while building scalable frameworks that drive customer success.
Partner with activations and sales leadership to develop GTM strategy, motions, and sector focus and strategy. Refine GTM strategies across key product and segmentation verticals
Identify customer needs, pain points etc. and share feedback cross functionally to guide solution building across global teams such as product, sales, engineering, finance, legal etc.
Build and maintain customer value propositions, use cases, and activations playbooks
Drive territory and account segmentation strategies based on customer characteristics, existing spend and opportunity
Establish industry benchmarks and best practices to guide activations approach and prioritization
Work with Finance on target setting, planning and bottom-up modeling
Go-to-Market Strategy & Execution:
Develop comprehensive industry frameworks that standardize how customers in each vertical derive value from our solutions
Drive quarterly, semi-annual, and annual planning cycles for sales-aligned GTM segments
Analyze activations metrics and activation / adoption potential to develop proactive insights and actions
Partner with Activations leadership to evolve activations and consumption motions and industry best practices based on vertical nuances
Continuously evaluate market opportunities, competitive positioning, and whitespace within target segments
Cross-Functional Leadership:
Lead collaboration across Strategy and RevOps, Enablement, Strategic Finance, Product, and Marketing teams to ensure activations alignment
Work with Product teams to communicate customer-specific feature requirements and market feedback
Prepare executive-level materials including business performance reviews, strategic planning sessions, and board updates
Drive alignment across teams to ensure consistent execution of customer-specific go-to-market strategies
Partner with Marketing on customer-focused campaigns, events, and thought leadership initiatives
Operational Excellence:
Remove operational bottlenecks specific to complex activations deployments and adoption cycles
Execute critical processes including strategic account transitions from closed-won to activated, CRM configurations, and segment data management
Optimize activations technology stack and ensure effective adoption of Salesforce and other sales tools
Establish activations process methodology, qualification criteria, and activation stage definitions for consistent execution that drive adoption and expansion
Ensure smooth operations across complex, multi-stakeholder activations motions typical in enterprise B2B software
10+ years of experience in GTM strategy, revenue operations, customer success operations, or management consulting with B2B SaaS or enterprise technology focus
Deep experience with consumption-based or usage-based business models, ideally in API, cloud infrastructure, or platform businesses
Proven track record designing and implementing activations operating models that scale
Strong analytical capabilities with demonstrated ability to build metrics frameworks and translate data into strategic insights
Experience with customer segmentation, engagement tier design, and resource allocation optimization
Proficiency with GTM systems including Salesforce, BI tools, and customer health platforms
Ability to influence cross-functionally and drive alignment across Sales, CS, Product, and Finance leadership
Experience at high-growth companies navigating the transition from founder-led sales to scaled GTM operations
Background in companies like Stripe, Twilio, Snowflake, Databricks, or AWS with exposure to consumption economics
Management consulting experience (strategy or operations) with enterprise technology clients
Demonstrated success building activations teams or operating models from the ground up
Passion for AI and alignment with Anthropic's mission of beneficial AI development
The annual compensation range for this role is listed below.
For sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role.
Minimum education: Bachelor’s degree or an equivalent combination of education, training, and/or experience
Required field of study: A field relevant to the role as demonstrated through coursework, training, or professional experience
Minimum years of experience: Years of experience required will correlate with the internal job level requirements for the position
Location-based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time. However, some roles may require more time in our offices.
Visa sponsorship: We do sponsor visas! However, we aren't able to successfully sponsor visas for every role and every candidate. But if we make you an offer, we will make every reasonable effort to get you a visa, and we retain an immigration lawyer to help with this.
We encourage you to apply even if you do not believe you meet every single qualification. Not all strong candidates will meet every single qualification as listed. Research shows that people who identify as being from underrepresented groups are more prone to experiencing imposter syndrome and doubting the strength of their candidacy, so we urge you not to exclude yourself prematurely and to submit an application if you're interested in this work. We think AI systems like the ones we're building have enormous social and ethical implications. We think this makes representation even more important, and we strive to include a range of diverse perspectives on our team.
Your safety matters to us. To protect yourself from potential scams, remember that Anthropic recruiters only contact you from @anthropic.com email addresses. In some cases, we may partner with vetted recruiting agencies who will identify themselves as working on behalf of Anthropic. Be cautious of emails from other domains. Legitimate Anthropic recruiters will never ask for money, fees, or banking information before your first day. If you're ever unsure about a communication, don't click any links—visit anthropic.com/careers directly for confirmed position openings.
We believe that the highest-impact AI research will be big science. At Anthropic we work as a single cohesive team on just a few large-scale research efforts. And we value impact — advancing our long-term goals of steerable, trustworthy AI — rather than work on smaller and more specific puzzles. We view AI research as an empirical science, which has as much in common with physics and biology as with traditional efforts in computer science. We're an extremely collaborative group, and we host frequent research discussions to ensure that we are pursuing the highest-impact work at any given time. As such, we greatly value communication skills.
The easiest way to understand our research directions is to read our recent research. This research continues many of the directions our team worked on prior to Anthropic, including: GPT-3, Circuit-Based Interpretability, Multimodal Neurons, Scaling Laws, AI & Compute, Concrete Problems in AI Safety, and Learning from Human Preferences.
Anthropic is a public benefit corporation headquartered in San Francisco. We offer competitive compensation and benefits, optional equity donation matching, generous vacation and parental leave, flexible working hours, and a lovely office space in which to collaborate with colleagues. Guidance on Candidates' AI Usage: Learn about our policy for using AI in our application process