Field Marketing Manager, Startups

At Vercel, we're hiring a Field Marketing Manager, Startups to help design, build, and execute Field and Account-Based Marketing (ABM) programs that resonate with a deeply technical audience. You'll be leading field marketing for our AMER region, partnering tightly with our Startup Sales team. We're looking for a builder who can own all strategy & execution and who's motivated by impact.

You'll work cross-functionally across the entire organization, and primarily with Sales, PMM, and Demand Generation teams to build and execute full-funnel, full-stack ABM programs and campaigns that will help target high-value accounts — fueling pipeline, meetings, and revenue.

About the Role:

You'll be the dedicated hire focused on the Startups segment, working cross-functionally with Sales, PMM, and Demand Generation to bring high-impact field marketing and ABM initiatives to life.

But this role is about more than pipeline. We believe that a founder who builds on Vercel is a higher-caliber founder by default; and our job is to make sure they feel that. We're not their first check, but we're their first deployment. The Startups program is our opportunity to deliver a best-in class experience to the next generation of world-changing companies, when it matters most and before anyone else does. We're investing in relationships with founders who are at the earliest stage and shaping how they think about building for the AI-native web; and making Vercel the tech stack of choice. 

You should be energized by fast-paced environments, biased toward action, and motivated by measurable impact. This is a high-agency, high-autonomy role. You're not waiting for direction, you're building it.

What You Will Do:

• Build the strategy and execute key Field programs: Identify key industry events and conferences for Vercel to participate in, plan and execute events to drive qualified leads and pipeline in support of regional revenue targets.
• Engineer Founder Experiences: Own the strategy and execution of hosted, sponsored, and partner events that engage founders, technical decision-makers, and practitioners. Think beyond standard event playbooks: you're crafting moments that are memorable, high-taste, and deeply aligned with how the best founders want to build.
• Cultivate the Founder & Venture Ecosystem: Build and nurture relationships across the startup and VC community, positioning Vercel as the infrastructure of choice for the next generation of breakout companies. This means showing up in the right rooms, with the right experiences, at the right time.
• Build & Execute ABM Playbooks: Architect full-funnel, full-stack ABM programs targeting high-value accounts. Partner with Sales to deeply understand account needs and build campaigns that drive meetings, pipeline, and revenue.
• Accelerate the Funnel: Design creative, data-informed tactics that move buyers from awareness to decision faster.
• Drive Measurable Impact: Use data to continuously test, measure, and refine your programs. You're not just generating leads — you're building pipeline, influencing and accelerating revenue.
• Collaborate to Win: Work cross-functionally with Sales, Product Marketing, Developer Experience, and other marketing teams to ensure consistent messaging, positioning, and a world-class buyer experience.
• Travel Requirements: Participate in events and meetings globally, with significant travel (~30%) to support field marketing activities.

About You:

• 5+ years of experience in field marketing and Demand Gen, with hands-on experience running ABM strategies.
• You've marketed to an engineering audience or have worked within the AI, devtools, or cloud computing industry.
• You have a genuine feel for founder and startup culture — you understand how the best early-stage companies think, what they value, and how to earn their trust before they're household names.
• You have taste. You know what a premium experience looks like and you can execute it at any budget.
• You're analytical and scrappy: comfortable working with data to make decisions and experiment at speed.
• You're high-agency. Someone who sees opportunity and builds without waiting for permission.
• Strong analytical skills with the ability to interpret data, generate insights, and adjust strategies accordingly. Excellent project management skills, with the ability to manage multiple projects simultaneously.
• You're a great collaborator, strong communicator, and can operate cross-functionally with ease — including holding your own in rooms with founders, executives, and venture partners.
• You're excited by the idea of building a high-impact marketing function from the ground up.

Bonus If You:

• Have experience marketing to developer communities or running technical content programs.
• Have existing relationships within the venture and startup ecosystem.
• Have worked in both high-growth startups and large-scale enterprise organizations.

Benefits:

• Competitive compensation package, including equity.
• Inclusive Healthcare Package.
• Learn and Grow - we provide mentorship and send you to events that help you build your network and skills.
• Flexible Time Off.
• We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed.

The San Francisco, CA base pay range for this role is $150,000 - $188,000. Actual salary will be based on job-related skills, experience, and location. Compensation outside of San Francisco may be adjusted based on employee location. The total compensation package may include benefits, equity-based compensation, and eligibility for a company bonus or variable pay program depending on the role. Your recruiter can share more details during the hiring process. 

Vercel is committed to fostering and empowering an inclusive community within our organization. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Vercel encourages everyone to apply for our available positions, even if they don't necessarily check every box on the job description.