TL;DR
Content Activation Lead at Stripe managing content distribution, merchandising, and experimentation across email, web, social, and paid channels. Collaborates with campaigns, analytics, and regional teams to optimize content performance and drive demand generation.
Who we are
About Stripe
Stripe is a financial infrastructure platform for businesses. Millions of companies - from the world’s largest enterprises to the most ambitious startups - use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.
What you’ll do
We’re looking for a Content Activation Lead to help get Stripe’s best stories in front of the right audiences—and make every flagship asset work harder. This role sits at the intersection of editorial, campaigns, demand generation, ops, and analytics. You’ll support distribution strategy, content merchandising, derivative content creation, experimentation, and measurement.
Responsibilities
Content strategy
- Collaborate with our global campaign leads to map each content piece to the right audiences, regions, and lifecycle stages, and ensure we have channel-appropriate distribution plans for each piece.
- Stay abreast of modern storytelling techniques and forms; propose new and compelling ways to take messages to market.
Operations
- Work with Campaigns team to orchestrate content distribution across owned/earned/paid: email, web, in-product, social (LinkedIn, X, YouTube), and beyond.
- Support content merchandising: atomize longform and data-driven pieces into derivatives (email, social, short video, infographics). Track A/B and multivariate tests, messaging and creative testing, and user research to determine what performs for each campaign audience (persona, segment, etc).
- Develop and maintain activation playbooks and modular content kits per campaign (channel specs, templates, snippet libraries, creative guidance) and enable cross-functional partner teams to use them (PMM, Campaigns, regional marketing, Sales, etc).
- Leverage AI thoughtfully to scale repackaging, summaries, thumbnails, and QA—while maintaining human editorial standards.
Experimentation and reporting
- Partner with Marketing Ops, Marketing Analytics, and Data Science to refine our measurement of content performance, improve dashboards, and codify repeatable playbooks from wins.
- Report performance and insights via monthly/quarterly readouts; drive continuous feedback loops with Campaigns, PMM, and regional teams.
Who you are
We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.
Minimum requirements
- An impact-oriented marketer. You’re audience- and channel-first, able to translate longform written pieces into high-performing, channel-native content. You have strong editing and creative briefing skills.
- Demand-oriented. You deeply understand the “machine” of generating demand across teams, tactics, and geographies; you have a point of view on how content should fit into and drive outcomes from said machine.
- Structured and strategic. You build clear frameworks, playbooks, and calendars that scale across regions, segments, and channels.
- Data fluent. You design experiments and interpret results (funnel metrics, cohort and content performance). Comfortable with GA4/Looker/Amplitude, marketing automation (e.g., Marketo/Braze), and A/B tools; basic SQL a plus.
- Organized. You can maintain an editorial calendar, manage cross-functional reviews, and ship on time. Proficient with project tools (Asana) and CMS workflows
- Strong editor and writer. You move fluidly from strategy to hands-on execution—briefing, writing, editing, storyboarding, and shipping derivatives with a high quality bar.
- A team player. You partner deeply with Editorial, Campaigns, PMM, Design, Marketing Ops, Analytics/DS, PR/Comms, Regional Marketing, and Sales; strong stakeholder management and communication.
- Experience. 5 years in content marketing/activation/growth/editorial at a B2B tech or fintech company (or equivalent); working knowledge of SEO, social, email, paid amplification, localization, and accessibility best practices.