Acquisition Lead at Airbnb in Rome, responsible for sourcing, pitching, and onboarding experiences and hosts. 12-month fixed-term contract role focused on growing the Experiences supply business through lead generation, sales, and host retention.
Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.
This is a 12 month fixed term contract
The Community You Will join:
The Acquisition Team, within the Experiences Supply organization is a multidisciplinary team that focuses on finding, pitching and onboarding the most exciting activities happening in your city today. We also work with the most exciting people, businesses and brands to introduce new experiences to the world. We generate leads, pitch Airbnb’s value proposition and ultimately acquire those leads through the sales / partnership funnel to grow Airbnb’s Experiences business. We create exceptional hosted experiences that foster human connection, combatting the loneliness epidemic by bringing people together in the real world.
The Difference You Will Make:
The ‘Acquisition Lead, Rome - Experiences’, drives and is accountable for the acquisition of experiences in their assigned city through research, proactive sourcing & compelling pitching. This role demands a creative and resourceful approach, encouraging the exploration of different avenues to grow the Experiences business in your city. Your leads will come from a mix of your own personal network and via lead generation using third-party data tools. You will find & develop high-quality, in-demand experiences and source expert individuals, content creators & local business / brands as hosts. You will balance the cross-functional needs of our design, business, legal and leadership teams – as you move your acquired & co-created experiences through the Experiences acquisition funnel. You will also work with the hosts you acquire to optimize, grow and retain them on-platform for the first 6-12 months, driving their Experiences business to be fulfilling, sustainable and successful. You will represent your city in cross-functional meetings, leadership forums and rally your local team to execute against stretch goals. This role reports into the Sr. Manager, Supply Acquisition - Experiences for EMEA.
A Typical Day:
This scrappy, goal-oriented and highly entrepreneurial lead should be excited to build something from the ground-up, combining creative vision with business acumen. You are energized by complexity, thrive in ambiguity and the opportunities to develop new ways forward. You are deeply collaborative, with a proclivity for the greater good over individual team interests; able to work across disciplines with business, operations and design. You can swiftly move in and out of hands-on, tactical work and bigger picture strategic thinking.
Example Deliverables:
Represent your city and the local team – Consistently develop & present your city’s wins, worries and blockers to cross-functional stakeholders & leadership. Set the tone, pace & quality bar for your focus city’s Acquisition team.
Industry Awareness, Trend-Spotting & Sourcing – Stay updated on industry trends, proactively spot emerging opportunities, and creatively source both existing and new experiences by building and contributing to city & region-specific leads lists. Find & source ‘off-the-beaten-path’ leads that serve Airbnb’s Experiences vision.
Sales & Acquisition – Acquire Experiences by effectively pitching the Experiences value proposition to prospective hosts, developing experiences, managing leads through internal funnels and tools and tracking output. Have full accountability & ownership over their book of business.
Optimization & Retention – Orient hosts through their first 6-12 months on-platform, supporting them with technical, optimization and growth best practices (e.g. pricing, run-of-show. Retain hosts through their ramp-up period on-platform via online and IRL mechanisms, driving business success for priority hosts and their listings. Set the template for what good account management looks like for the broader acquisition team in your focus city.
Communication & Collaboration – Provide regular project updates & actionable feedback to cross-functional leads. Size issues & collaborate with peers, leadership and cross-functional stakeholders to creatively problem-solve.
Tracking & Reporting – Ensure 100% accurate data hygiene across all tracking systems and leadership updates. Report out on both positive & negative performance trends, with a solution-oriented mindset. Stay up-to-date on best-practices & team trainings.
Quality & Alignment to Brand Vision – Ensure that your sourced supply meets the quality bar to deliver against the Experiences vision. Aligns leads with taste and quality measures set forth by cross-functional stakeholders.
Your Expertise:
Our Commitment To Inclusion & Belonging:
Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.
How We'll Take Care of You:
The actual base pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs and market demands. The base pay range shown below is annualized, is subject to change and may be modified in the future. This role may also be eligible for bonus, benefits, and Employee Travel Credits.