Senior Social Lead at Airbnb defining and scaling social media strategy for India across Instagram and YouTube. Responsible for building distinctive brand voice, leading creative teams, and translating cultural insights into engagement-driving content.
Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.
The community you will join:
The Social team at Airbnb leads the strategy and execution of our owned social presence. We are responsible for how Airbnb shows up in culture across platforms - shaping perception, driving engagement, and connecting audiences to our brand and products in meaningful ways.
We see social as not just a channel, but a place to build community, a storytelling platform, and a cultural touchpoint. This role will play a critical part in defining how Airbnb establishes relevance locally.
The difference you will make:
We’re seeking an experienced and strategic Social Lead to define and scale Airbnb’s local social strategy in India, focusing on Instagram and YouTube.You will shape both long-term programming and short-term cultural moments - building a distinctive voice that resonates locally while aligning with global brand ambition. This role requires a strategic thinker and strong communicator who can translate audience insights into bold creative ideas and structured plans. You will connect social audiences to Airbnb’s brand and product story - turning travel inspiration into engagement, and engagement into brand love. You understand how to harness data, cultural insight, and platform mechanics to spark ideas that travel. You are equally comfortable setting vision and rolling up your sleeves to execute.
The ideal candidate is curious, culturally attuned, passionate about travel and exploration, and both detail- and solution-oriented. The media landscape evolves quickly - you are energised by change and able to adapt nimbly while maintaining strategic clarity.
A typical day:
Your expertise:
Our Commitment To Inclusion & Belonging:
Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.
How We'll Take Care of You:
Our job titles may span more than one career level. The actual base pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs and market demands. The base pay range shown below is annualized, is inclusive of allowances and is subject to change and may be modified in the future. This role may also be eligible for bonus or incentives, one or more equity programs, benefits, and Employee Travel Credits.