Senior Product Manager at Affirm responsible for launching and scaling new acquisition channels for the Affirm Card. Focus on growth experimentation, funnel optimization, and cross-functional collaboration with engineering, design, risk, and compliance teams.
Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding interest.
We’re hiring a Senior Product Manager, Card Acquisition (New Channels) to launch and scale new acquisition channels for the Affirm Card. In this role, you’ll identify high-impact growth opportunities, validate them through rapid experimentation, and bring them to market at scale. You’ll play a pivotal role in shaping how millions of consumers first discover and adopt the Affirm Card, with direct ownership over measurable acquisition and activation outcomes. This is a highly visible role with significant opportunity to influence strategy and drive Affirm’s next phase of cardholder growth.
What you’ll do
Define and own the Card Acquisition roadmap for new growth channels, setting clear hypotheses, success metrics, and sequencing.
Launch and scale new acquisition surfaces, partnering closely with Engineering and Design to deliver seamless, high-conversion onboarding experiences.
Design and execute acquisition programs (e.g., referrals, exploratory partner pilots) with measurable CAC→LTV impact.
Own funnel performance end-to-end: track weekly acquisitions, 30-day activation, drop-offs by step, and implement robust incrementality testing.
Collaborate cross-functionally with Risk, Compliance, Marketing, and the Card Foundations team to align dependencies and ensure safe, scalable growth.
Continuously experiment and iterate to unlock new distribution levers, maximize conversion, and expand the cardholder base.
What we look for
4+ years in Product Management; Ideally with previous background owning growth/distribution channels
Track record shipping consumer financial or regulated products; comfort partnering with Risk/Credit, Legal, and Compliance.
Deep fluency in experiment design, incrementality/attribution, and CAC→LTV optimization.
Strong UX instincts for moment‑of‑intent surfaces; ability to work across web, app, and partner integrations.
Data chops (SQL/Amplitude‑level self‑serve) and a bias for shipping, learning, and iterating quickly.
Excellent cross‑functional leadership; experience leading embedded eng/design pods.
Pay Grade - N
Equity Grade - 6
Employees new to Affirm typically come in at the start of the pay range. Affirm focuses on providing a simple and transparent pay structure which is based on a variety of factors, including location, experience and job-related skills.
Base pay is part of a total compensation package that may include equity rewards, monthly stipends for health, wellness and tech spending, and benefits (including 100% subsidized medical coverage, dental and vision for you and your dependents.)
CAN base pay range per year: $150,000 - $200,000
This posting is for an existing vacancy.
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Affirm is proud to be a remote-first company! The majority of our roles are remote and you can work almost anywhere within the country of employment. Affirmers in proximal roles have the flexibility to work remotely, but will occasionally be required to work out of their assigned Affirm office. A limited number of roles remain office-based due to the nature of their job responsibilities.
We’re extremely proud to offer competitive benefits that are anchored to our core value of people come first. Some key highlights of our benefits package include:
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