TL;DR
Regional Product Marketing Manager at Stripe, UK. Leads go-to-market strategy and product adoption for the UK market, partnering with product, sales, and marketing teams to drive growth and develop localized messaging.
About Stripe
Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career.
About the team
Our Product Marketing team’s mission is to generate insights that inform Stripe’s product strategy, lead go-to-market for our suite of products, and create and execute campaigns to drive product growth. Product Marketing is a highly cross-functional role at Stripe, partnering closely with Product and Engineering, Sales, Design, Developer Relations, and Communications to name a few. Unlike many other Product Marketing teams, our team works across the entire product lifecycle, from helping shape the product, to driving launch and commercialization, to growing product adoption post-launch.
What you’ll do
As the regional product marketing lead for the UK, you will champion the needs of our users in the region and help to define and develop a strong, trusted brand in the market. You will connect the dots between product, sales, and marketing to enable our growth while delivering successful user outcomes.
- Lead the delivery of our product marketing priorities to drive growth for businesses from the UK in close partnership with our product, go-to-market, and marketing teams.
- Be a subject matter expert in the needs of our current users and prospective targets through user research, competitive landscape understanding, and deep product understanding.
- Develop, deploy and maintain tailored value propositions and narrative messaging that resonates with local user needs to be deployed in creating marketing content, campaigns, and sales collateral.
- Drive high-quality launches and adoption of products by working closely with a range of cross-functional teams including, product, sales, engineering, marketing, design, communications, partnerships, and more.
- Enable the efficiency and productivity of our sellers in the region through knowledge transfers on products and solutions, market-specific content and tools, and support in field deployment.
- Monitor key business indicators around product adoption, usage, satisfaction to identify blockers and solutions to optimize our growth funnel in the market.
- Partner with country marketing teams to deliver relevant content programmes for priority events, integrated marketing campaigns, and ongoing demand generation.
Who you are
- A strong communicator when it comes to both writing and speaking — confident in engaging and influencing senior leadership stakeholders internally and externally.
- 8+ years of experience in B2B technology marketing and/or sales — prior product marketing experience is a plus.
- A champion for your market needs — comfortable working on a fast-growing, sophisticated market while advocating for the needs of users from your region.
- Focused on results — balancing customer needs and business goals to propose ambitious growth strategies.
- Good leadership and influencing skills; able to drive cross-functional alignment and progress towards impactful outcomes with limited resources.
- Proven track record in a global tech company — experience in the financial services industry is preferable.
- This role will require some domestic and international business travel.