TL;DR
Paid Digital Marketing Manager at Stripe driving scaled paid campaigns across social, display, and direct response channels. Focus on campaign strategy, optimization, and revenue impact for B2B segments.
Who we are
About Stripe
Stripe is a financial infrastructure platform for businesses. Millions of companies - from the world’s largest enterprises to the most ambitious startups - use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.
About the team
Growth Marketing is a team of performance-driven marketers and channel specialists. We partner closely with growth, creative, analytics and regional marketing to drive revenue through self-serve and sales motions. We work globally, across all Stripe offerings and with all company segments - from startups to the largest enterprises.
What you’ll do
As a Paid Digital Marketing Manager, you will be a key driver of paid digital marketing efforts supporting our inbound funnel and to drive demand and engage key segments of users - designing, implementing, and optimizing scaled digital campaigns. You will help create an uncommonly great paid program at Stripe through a relentless focus on user experience and channel optimization. In the role, you will be the go-to expert on paid digital to support multiple segments and collaborate with a cross functional team to deliver on marketing goals for those segments.
Responsibilities
- Drive ideation, strategy, and execution of scaled paid campaigns to generate and accelerate sales pipeline and overall company revenue. Develop and manage testing agenda and media plans for the program.
- Drive growth across key metrics (Suspects, MQLs, SQOs, Signups, Go-lives, pipeline, revenue) - measure success, optimize against targets, and report on performance on a recurring cadence.
- Support Stripe in building and optimizing our paid program using knowledge of our users, how they use our products and data. You will partner with various internal stakeholders including campaigns, design, marketing operations, product marketing, analytics & insights, and regional teams to create a best-in-class paid program.
- Report up and out on campaign performance to ensure relevant stakeholders have visibility into program performance & roadmap.
- Partner with relevant stakeholders on audience management and ensure we’re reaching the right users.
- Lead in analyzing the effectiveness of paid campaigns, shifting spend to deliver more value.
- Proactively identify areas of weakness in the paid program and flag these as requiring improvement - and then create a plan to remedy.
Who you are
We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.
Minimum requirements
- 7+ years of work experience
- 5+ years of paid digital experience, preferably in paid social/display and direct response.
- 2+ years of B2B marketing experience
- Deep knowledge of the digital marketing landscape and best practices (targeting, ad formats, privacy laws) and growth marketing concepts (attribution, incrementality)
- Experience articulating requirements to analytics, campaigns, sales strategy and ops and marketing leadership
- Self starter; ability to drive both strategic and tactical workstreams forward with minimal oversight
- Advanced analytical skills; ability to analyze trends and decipher actionable insights from data
- Experience driving experimentation roadmaps to continuously optimize and improve campaigns
- User-first sensibility
- Excellent written and verbal communication skills
- Demonstrated ability to collaborate cross-functionally across teams, including those that are not expert in paid media
Preferred qualifications
- 10+ years of work experience
- 7+ years of paid digital experience, preferably in paid social/display and direct response.
- 5+ years of B2B marketing experience, preferably with ABM experience
- Experience with Marketo and/or Salesforce
- Experience driving demand for sales teams; experience in sales concepts, processes, and metrics