Marketing Program Manager at Cursor running virtual workshops and demand generation programs for enterprise customers. Owns strategy, operations, speaker coordination, and lead follow-up to drive pipeline and product adoption.
Our mission is to automate coding. The first step in our journey is to build the best tool for professional programmers, using a combination of inventive research, design, and engineering. Our organization is very flat, and our team is small and talent dense. We particularly like people who are truth-seeking, passionate, and creative. We enjoy spirited debate, crazy ideas, and shipping code.
As a Marketing Program Manager you will own programs that help enterprise prospects and customers learn from Cursor, engage with our team, and deepen adoption.
You’ll run our virtual workshop motion end to end — from identifying the right topics and audiences to planning the calendar, coordinating speakers, hosting the live experience, and ensuring follow-up turns engagement into pipeline.
This is a high-agency operator role. You should be equally comfortable deciding what program to run next, writing the brief, keeping cross-functional partners aligned, troubleshooting live event operations, and making sure every lead gets routed and followed up correctly.
Success in this role is measured first by pipeline generation and influence, along with program quality, audience engagement, community health, and operational excellence. It also depends on how effectively these programs educate prospects and customers in ways that drive usage and adoption of new features.
Own the virtual workshop program end to end - define the strategy, build the calendar, develop themes and topics, coordinate speakers, manage production, host sessions, and run post-event follow-up
Develop compelling program ideas — identify the highest-leverage topics for enterprise buyers, admins, and practitioners by partnering with Sales, Product Marketing, Customer Success, Field, and Product
Run live operations flawlessly — manage registration flows, speaker prep, rehearsal, platform logistics, audience moderation, demos, timing, troubleshooting, and post-event assets
Drive lead management and follow-up — ensure attendee and engagement data are captured cleanly, segmented appropriately, routed quickly, and translated into thoughtful follow-up with the right teams
Measure what works and improve it — define success metrics across attendance, engagement, conversion, influenced pipeline, community participation, and program ROI; then use the data to refine the motion
Build the operating system behind the programs — create repeatable processes, templates, calendars, workflows, and reporting that let the function scale without losing quality
Operate with strong judgment under constraint — prioritize the highest-leverage programs, keep many moving parts on track, and maintain a high bar for execution
You’ve run demand generation programs that required strong coordination across content, audience strategy, operations, and sales follow-up
You’ve owned webinars, workshops, events, community programs, or similar engagement motions from concept through execution and measurement
You’re energized by end-to-end ownership and know how to turn a rough idea into a well-run, repeatable program
You have strong judgment on what topics and formats will resonate with enterprise audiences and drive meaningful engagement
You’re highly organized and operationally sharp, you can keep calendars, stakeholders, systems, and follow-up moving without dropping details
You communicate clearly and comfortably in live environments, whether you’re hosting a webinar, briefing speakers, or working through last-minute issues
You’re somewhat technical and can translate product value into clear, compelling programming for enterprise audiences
You thrive in fast-moving, ambiguous environments where the playbook is still being built
Experience in demand generation or community marketing at a B2B SaaS company.
Experience marketing to technical or developer-adjacent audiences, especially in enterprise software.
Experience owning webinar platforms, registration workflows, lead routing, reporting, and campaign operations.
Experience building or scaling an enterprise customer community program.
Comfort partnering closely with Sales and Customer Success on follow-up motions and pipeline outcomes.
Strong instincts for process design, project management, and operational rigor.
Experience with marketing automation, CRM workflows, and event tooling.