Field Marketing Manager at Kong responsible for developing and executing regional marketing strategies across Asia Pacific. Role involves campaign management, marketing automation, AI-enabled tools, and sales collaboration to drive lead generation and brand awareness.
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If you don’t think you meet all of the criteria below but are still interested in the job, please apply. Nobody checks every box - we’re looking for candidates that are particularly strong in a few areas, and have some interest and capabilities in others.
About the Role:
As the Field Marketing Manager, Asia, you will be responsible for developing and executing regional marketing strategies to drive brand awareness, lead generation, and customer engagement across the Asia Pacific market for KONG APAC PTE. LTD. This role requires a blend of strategic thinking, hands-on execution, and strong project management skills.
Job Responsibilities:
Develop and implement comprehensive field marketing plans tailored to specific markets within Asia, aligning with overall company objectives.
Manage and execute integrated marketing campaigns, including digital marketing, email marketing, social media campaigns, and events.
Collaborate with global on key messaging to market.
Oversee the design and production of marketing collateral, ensuring brand consistency and high-quality output.
Utilize marketing automation platforms and AI-enabled marketing tools to streamline campaign execution, content development, lead nurturing, and performance tracking.
Conduct data analysis to evaluate campaign effectiveness, identify trends, and inform future marketing strategies.
Collaborate with sales teams to develop pipeline generation activations and ensure marketing efforts support revenue goals.
Manage project timelines, budgets, and resources effectively to deliver campaigns on schedule and within scope.
Stay abreast of industry trends, competitor activities, and regional market dynamics to identify new opportunities.
Job Qualifications:
Bachelor's degree in Marketing, Business Administration, or a related field.
Minimum of 5 years of experience in marketing, with a focus on field marketing or regional marketing in Asia.
Proven expertise in Digital Marketing, Email Marketing, and Social Media Management.
Strong understanding of Brand Management and the ability to develop effective Marketing Strategies.
Demonstrated ability in Project Management, including planning, execution, and reporting.
Experience with Marketing Automation platforms is essential.
Familiarity with AI-powered marketing and productivity tools is an advantage.
Strong analytical skills with the ability to perform Data Analysis and derive actionable insights.
Excellent communication, interpersonal, and presentation skills.
Ability to work independently and collaboratively in a fast-paced environment.
Fluency in English is required; proficiency in other Asian languages is a plus.
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About Kong:
Kong Inc., a leading developer of API and AI connectivity technologies, is building the infrastructure that powers the agentic era. Trusted by the Fortune 500 and startups alike, Kong's unified API and AI platform, Kong Konnect, enables organizations to secure, manage, accelerate, govern, and monetize the flow of intelligence across APIs and AI models. For more information, visit www.konghq.com.